What causes friendly fire tragedies? DSM Safety products finds that friendly fire most often occurs through normal Misidentification, Stress (including involved and responding officers, as well as tunnel vision, auditory exclusion, elevated heartbeat rates 170+ BPM) and Communications problems.
All of these reasons daily affect Law Enforcement and C.C.W. Holders' decision making processes while in the field. Our low-cost yet high quality product is an easy way to ensure less Blue on Blue shootings each year.
INTRODUCING THE DSM SAFETY BANNER
This safety banner device is the first of its kind and has received very favorable reviews from both law enforcement and legal officials as an uncomplicated way to reduce serious tragic and liability issues. Our safety product was designed to provide non-uniformed police officers involved in critical incident a safe and nationally recognized way to identify themselves to uniformed officers that are responding to the critical incident utilizing a safety banner system which is visible 360 degrees in order to eliminate “blue on blue” shootings.
An easy, cost effective solution that can help eliminate friendly fire, and proper identification by law enforcement and C.C.W. holders.
Main Causes of Friendly Fire (Blue on Blue Shootings)
Multi-agency region or response
No uniform
Armed
Environmental (visibility, darkness, etc..)
Undercover (dressing down)
Style of Approach (time v. reaction gap)
Elevated heart rates
Tunnel vision
Overload of sensory inputs causing cognitive processing problems
EASY IDENTIFICATION, EASE OF USE, LIGHT-WEIGHT, HIGH QUALITY/LOW COST
The banner or loop of blaze orange material with reflective letters when deployed will encircle the user’s torso and identify of the user as law enforcement personnel and adding a margin of safety.
A soft nylon carrier case the approx. size of a cellular telephone holder/case
Placed on off side of the belt, so that one hand deployment is possible – not interfering with strong/gun hand
Providing uniformed officers arriving on scene of the critical situation with a visual identification of non-uniformed officers; so that responding officers don’t engage friendly participants with deadly force.
DESIGNED BY LAW ENFORCEMENT PROFESSIONALS TO SAVE LIVES!
The DSM (Don't Shoot Me) banner (patent pending) was designed by a SWAT Sergeant with more than 20 years of law enforcement experience. Sgt. Mike Lessman has spent his law enforcement career in SWAT, Patrol and Gang Enforcement; he is also an instructor in defensive tactics and officer survival.
Prior to his law enforcement career Mike spend several years in the personal/executive protection field and served in the USMC.
*** DSM Safety Products LLC policy: The DSM Safety Banner will only be shipped to qualifying Law Enforcement, CCW and Security Personnel agencies.
Lessen Liability with DSM Safety Banners
NYPD Sergeant Shot by Fellow Officer, Settles Suit with City for $3.25 Million
More than a decade after being shot by one of his men in a Brooklyn undercover operation, a former NYPD sergeant settled with the city Monday for $3.25 million. Dexter Brown, 46, who takes steroids every day just to get out of bed and walks with the aid of a cane, wanted $31 million but agreed to the deal on the eve of the trial. "It's not necessarily the money but the fact that the truth came out," Brown said from the steps of Brooklyn Supreme Court after the settlement. "It's been 11 years since I could tell my side of the story." - Read Full Story at NYDailyNews.com
Products
for Law Enforcement
Here's
a new innovative and
just caveman simple way
to identify
non-uniformed officers
involved in critical
situations, to
responding uniformed
officers. It doesn't
rely on batteries,
satellites, ebbs and
flow of the tides
doesn't affect it.... it
is truly a KISS (KEEP IT
SIMPLE, S....you know
the rest) product.
It's always a sad day
when we lose one of our
own, but when it is a
blue on blue we have two
casualties one physical
and one
psychological. Our
company just recently
released this new
officer safety equipment
at TREXPO West (POLICE
Magazine trade show) and
received a "Best of Show
Award" for most
innovative officer
safety product. Our
studies have show that
we lose an officer to a
blue on blue incident
approx. every thirteen
to eighteen months
somewhere in the U.S.
Based on this knowledge
we designed an effective
way of identifying
plainclothes officers
360 degrees during a
critical incident. We
are currently in the
process of outfitting
two elite detective
units in LAPD and a few
other smaller
departments. Several
individual purchases
around the country, have
been made from local
police officers to Dept.
of Homeland Security
officers.
The
DSM Banner (patent
pending) is a
revolutionary,
innovative, soon to be
nationally recognized
safety product designed
to assist in identifying
non-uniformed
officers involved in a
critical situation,
giving the involved
non-uniformed officer
360 degrees of visible,
reflective
identification,
preventing tragic events
associated with friendly
fire of blue on blue
shootings. The DSM
Safety Banner is
currently the only
officer safety product
that is carried on your
belt and utilizes one
hand (support)
deployment that give 360
degree visual
identification.
Also available in CCW and
Security Versions
$30.00 each
Law Enforcement
Version Will Only Be Shipped To
Verifiable Law Enforcement
Agencies
The DSM (Don't Shoot Me) banner (patent pending) was designed by a SWAT Sergeant with more than 20 years of law enforcement experience. Sgt. Mike Lessman has spent his law enforcement career in SWAT, Patrol and Gang Enforcement; he is also an instructor in defensive tactics and officer survival. 
